{"id":208,"date":"2023-12-03T08:57:34","date_gmt":"2023-12-03T08:57:34","guid":{"rendered":"http:\/\/idelinjen.jorgenlowenfeldt.se\/?p=208"},"modified":"2023-12-03T09:00:44","modified_gmt":"2023-12-03T09:00:44","slug":"girl-power","status":"publish","type":"post","link":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/2023\/12\/03\/girl-power\/","title":{"rendered":"Girl power"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/idelinjen.jorgenlowenfeldt.se\/wp-content\/uploads\/2023\/12\/image-1-1024x614.png\" alt=\"\" class=\"wp-image-212\" srcset=\"https:\/\/idelinjen.jorgenlowenfeldt.se\/wp-content\/uploads\/2023\/12\/image-1-1024x614.png 1024w, https:\/\/idelinjen.jorgenlowenfeldt.se\/wp-content\/uploads\/2023\/12\/image-1-300x180.png 300w, https:\/\/idelinjen.jorgenlowenfeldt.se\/wp-content\/uploads\/2023\/12\/image-1-768x461.png 768w, https:\/\/idelinjen.jorgenlowenfeldt.se\/wp-content\/uploads\/2023\/12\/image-1-1200x720.png 1200w, https:\/\/idelinjen.jorgenlowenfeldt.se\/wp-content\/uploads\/2023\/12\/image-1.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Millennial pink (mer om f\u00e4rgen <a href=\"https:\/\/www.theguardian.com\/artanddesign\/shortcuts\/2017\/mar\/22\/millennial-pink-is-the-colour-of-now-but-what-exactly-is-it\">h\u00e4r<\/a>).<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Det spektakul\u00e4ra med <a href=\"https:\/\/www.wired.co.uk\/article\/how-to-build-a-brand-glossier\">Glossier<\/a> var inte sj\u00e4lva produkterna, mest medelm\u00e5ttiga kopior av redan existerande m\u00e4rken. Utan att man etablerade sig p\u00e5 Instagram innan ens en ynka ansiktstv\u00e4tt fanns att best\u00e4lla och omedelbart \u00e5stadkom en n\u00e4rmast sektliknande besatthet hos sina \u2013 inte kunder, utan \u2013 fans. Hur gick Weiss d\u00e5 till v\u00e4ga f\u00f6r att kultivera en varum\u00e4rkeslojalitet av s\u00e5dan kaliber att det skapades fankonton f\u00f6r Glossierhundar, s\u00e5v\u00e4l som Glossierpojkv\u00e4nner? Metafemininitet kan ha n\u00e5got med saken att g\u00f6ra.<\/p>\n<cite>L\u00e4nk: <a href=\"https:\/\/www.dn.se\/kultur\/saga-cavallin-att-vara-flickig-har-blivit-en-subkultur\/\">Saga Cavallin i DN ger kontext till lykok\u00f6n<\/a> (kan inte sluta t\u00e4nka p\u00e5 den)<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Det spektakul\u00e4ra med Glossier var inte sj\u00e4lva produkterna, mest medelm\u00e5ttiga kopior av redan existerande m\u00e4rken. Utan att man etablerade sig p\u00e5 Instagram innan ens en ynka ansiktstv\u00e4tt fanns att best\u00e4lla och omedelbart \u00e5stadkom en n\u00e4rmast sektliknande besatthet hos sina \u2013 inte kunder, utan \u2013 fans. Hur gick Weiss d\u00e5 till v\u00e4ga f\u00f6r att kultivera en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-208","post","type-post","status-publish","format-standard","hentry","category-artikeltips"],"_links":{"self":[{"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/posts\/208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":3,"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/posts\/208\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idelinjen.jorgenlowenfeldt.se\/index.php\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}